Module 1: Introduction to Digital Marketing
Class 1: Introduction to Digital Marketing
Overview of digital marketing: What, Why, and How?
Role of Facebook Ads, SEO, and YouTube SEO in business success.
Understanding how digital marketing drives results.
Class 2: Introduction to Business Knowledge for Digital Success
Online business models and revenue generation strategies.
Identifying target audiences and setting business goals.
Class 3: Facebook Overview and Basics
Understanding Facebook as a marketing platform.
Features of Facebook for businesses and setting up a business page.

Module 2: Facebook Advanced Strategies
Class 4: Setting Up Facebook Business Manager and Ad Accounts
Overview of Facebook Business Manager.
Creating ad accounts and adding team members.
Class 5: Understanding Facebook Ad Objectives
Awareness, consideration, and conversion objectives.
Selecting the right objectives based on campaign goals.
Class 6: Audience Targeting Strategies
Core, custom, and lookalike audiences.
Setting up and managing audience segments.
Class 7: Campaign Structure Strategies
Designing campaigns for specific goals.
Low-cost strategies for achieving high results.
Class 8: Facebook Pixel and Conversion API Setup
Installing and configuring Facebook Pixel for tracking.
Using conversion API for advanced data collection.
Class 9: Analyzing Ad Performance and Metrics
Understanding CTR, CPC, and ROI.
Optimizing campaigns for better performance.

Module 3: YouTube Marketing and SEO
Class 10: Introduction to YouTube SEO
Importance of YouTube SEO.
Conducting keyword research for video topics.
Class 11: Optimizing Video Titles, Descriptions, and Tags
Writing effective titles and descriptions.
Using tags to improve discoverability.
Class 12: Designing Engaging Thumbnails
Tips for creating thumbnails to boost click-through rates.
Class 13: Adding Captions and Improving Retention
Importance of captions for accessibility and SEO.
Strategies for increasing audience retention and watch time.
Class 14: Audience Engagement Optimization
Leveraging comments, likes, and shares to boost performance.
Building a community through engagement.
Class 15: YouTube Analytics
Key metrics: impressions, CTR, and subscriber growth.
Using analytics to refine strategies.

Module 4: WordPress for Digital Marketing
Class 16: Introduction to WordPress
Overview of WordPress as a marketing tool.
Setting up a WordPress website.
Class 17: WordPress Customization Basics
Choosing themes and plugins for marketing needs.
Optimizing website structure for SEO.

Module 5: Search Engine Optimization (SEO)
Class 18: Introduction to SEO Basics
On-page and off-page SEO fundamentals.
Keyword research techniques and implementation.
Class 19: Using SEO Tools
Overview of Google Search Console and Analytics.
Practical SEO implementation on WordPress.
Class 20: Content Optimization for SEO
Writing SEO-friendly blog posts and articles.
Effective use of internal and external links.

Module 6: Email Marketing
Class 21: Introduction to Email Marketing
Overview of email marketing tools like Mailchimp.
Creating and managing email campaigns.
Class 22: Email Campaign Strategies
Writing effective subject lines and email copy.
Analyzing email campaign performance.

Module 7: Freelancing on Upwork
Class 23: Creating a Profile on Upwork
Building a professional profile.
Highlighting skills and expertise effectively.
Class 24: Winning Projects on Upwork
Tips for writing winning proposals.
Strategies for building credibility and reviews.

Module 8: Remote Job Hunting
Class 25: Finding Remote Job Opportunities
Overview of remote job boards and platforms.
Strategies for standing out in applications.
Class 26: Building a Portfolio for Remote Jobs
Creating a professional portfolio showcasing work.
Tailoring portfolios for specific industries.

Module 9: LinkedIn for Networking
Class 27: Setting Up a Professional LinkedIn Profile
Optimizing profiles for visibility.
Building a strong LinkedIn network.
Class 28: Generating Leads Through LinkedIn
Using LinkedIn for business opportunities.
Engaging with connections to grow reach.

Module 10: Local Client Hunting
Class 29: Working with Local Clients
Approaching local businesses for digital marketing services.
Managing relationships and delivering results.
Class 30: Strategies for Local Client Success
Developing proposals tailored for local businesses.
Building trust and long-term relationships.
Final Project and Wrap-Up (Classes 31–36)
Class 31–35: Digital Marketing Project Development
Applying all learned skills to a final project.
Planning and executing a campaign end-to-end.
Class 36: Project Presentation and Feedback
Presenting final projects.
Personalized feedback and next steps for career growth.

যা যা শিখানো হবেঃ
➱ ডিজিটাল মার্কেটিং এর মূল ধারণা
➱ ফেসবুক অ্যাডস চালানো ও অডিয়েন্স টার্গেটিং
➱ ইউটিউব ভিডিও এসইও ও মনেটাইজেশন কৌশল
➱ ওয়ার্ডপ্রেস ওয়েবসাইট তৈরি ও অপটিমাইজেশন
➱ সার্চ ইঞ্জিনে র‍্যাংকিং-এর জন্য কন্টেন্ট অপটিমাইজেশন
➱ ইমেইল ক্যাম্পেইন তৈরি ও বিশ্লেষণ
➱ আপওয়ার্ক ও ফাইভারসহ মার্কেটপ্লেসের কাজ শুরু
➱ রিমোট জব এর জন্য প্রোফাইল ও পোর্টফোলিও প্রস্তুতি
➱ লিঙ্কডইন প্রোফাইল অপটিমাইজ ও লিড জেনারেশন
➱ লোকাল ক্লায়েন্ট খোঁজা এবং প্রজেক্ট ম্যানেজমেন্ট